Public Relations

We build and reinforce internal and external relationships that raise awareness of a client's distinctions. Through consistent pursuit of coordinated strategies, a best-of-class role is distinguished and an organization's image is solidified. Identified goals are achieved through tactics that earn recognition for the client, communicate its messages and leverage reputation-building opportunities.

Approaches

Tactics are tailored to fit each client, as with all Tanner Friedman solutions. Approaches include:

• Promotion of expertise in feature profiles, trend interviews, industry analysis, quotes and community leadership coverage
• Executive visibility through appearances at civic forums, industry conferences, media roundtables
• Bylined articles and guest commentaries for trade publications and general circulation media
• Speech writing and invitation brokering to bring leaders to appropriate audiences
• Internal communications that motivate, manage change and assure consistency. Platforms include presentations, newsletters and electronic communications
• Entries for industry awards, media recognition lists, community honors
• Community relations and social responsibility, such as sponsorships, board memberships and major gifts

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