Airline Redemption in Blizzard Conditions

A major U.S. air carrier had, a few weeks prior, experienced a high-profile grounding of its flights due to a massive snowstorm that had resulted in stranded passengers on a grounded plane for several hours.

How To Build Upon Event Success

For several years, the Hispanic Business Alliance has produced the Hispanic Business Expo and Economic Summit, building it into the largest Hispanic business event in the Midwest.

UFOs Launch Terrestrial Vehicle

One of the world's largest automotive manufacturers sought to unveil a new version of an iconic model while leveraging notoriety via an annual enthusiast event that celebrates the original model. The location of the yearly convention: Roswell, New Mexico.