Evolution of a Dream Cruise

With less than two months to go before tens of thousands of cars and hundreds of thousands of people take to Woodward Avenue, Tanner Friedman and top strategic partners are continuing to plan, hone, and debut brand new components aimed at building both buzz and brand.

Crain’s Detroit Business this week zeroed in on what is to come with a comprehensive piece that references the “Dream Show”—a soon to be detailed juried car show and competition that is being developed by an all-star automotive advisory group; a first-ever online auction with top cars available on eBay Motors; and inaugural official program and Grand Marshal components that will unveiled in short order.

It was also a week where more was announced on the first-ever official celebration of the Woodward Dream Cruise in Detroit—something I, my colleagues and the WDC, Inc. Board have sought to find the right fit for over the past several years. Here’s the Channel 7 story.

As with any company, product or event, to stand still is to stagnate, to evolve divine.