Archive for May, 2016

The Monkees offer “Good Times” for a New Generation

Wednesday, May 25th, 2016

Monkees-Good-TimesHey, hey they they’re the Monkees…and they’re not monkeying around.  In fact, the pop/rock band has just embarked on a 6-month nationwide tour as it prepares its first album of new material since 1997 (“Good Times!”) – all just in time for the 50th anniversary of the Monkees’ television debut.  Reporter Andy Greene recounts exactly what’s what in the latest issue of Rolling Stone.

While far from being among the young generation (Micky Dolenz is 70), the band still has something to say, thanks in large part to a range of contemporary and historical songwriters who are contributing material to the LP, due June 10th.  That includes River Cuomo and Noel Gallagher as well as older tunes from the 60s, written for the group but never recorded, from heavyweight authors Harry Nilsson, Carol King and Neil Diamond.

Perhaps most touching will be the release of the Diamond penned song “Love to Love” which will feature vocals from the late Davey Jones.  To help ease the loss, Michael Nesmith (he of the perpetual stocking cap) has returned to record with Peter Tork and Dolenz for the first time since the band’s breakup in 1971, although Nesmith won’t tour.

From the iconic guitar-shapred logo to the breezy, catchy tunes, the Monkees brand has endured as have their fans who are sure to pack venues just as sure as they consumed the group’s music back in the day. Wikipedia notes, in fact, that the Monkees have sold over 75 million records worldwide, outselling at their peak in 1967 the Beatles and the Rolling Stones combined.

Nostalgia is a powerful and incredible thing.  Far from one-hit wonders, the Monkees run on TV and radio lasted a mere three years.  Yet, long before social media, the band’s promotional tentacles stretched to multiple platforms that included everything from teenybopper magazines to toys (I possessed a very odd-looking, multi-headed pull and play). Timing was also kind, as the group offered fun and escape and an alternative to the tension, drugs and revolution of the Vietnam era.  Best of all, their music made your toes tap and their antics made you laugh. Welcome back.

 

 

20 Years Later, How TV News Has Changed

Monday, May 23rd, 2016

WDIV20TV20420 years ago, I was on my way back home, after just accepting a job as a news producer at WDIV-TV in Detroit.

Thinking back to the newsroom I was hired into, it easy to see what the media business is challenged by change, as there has been so much of it. Beyond the obvious – such as the advent of online news – here are some observations as I think back on the WDIV newsroom in 1996:

-We produced newscasts on DOS-based computer terminals. A Windows-based desktop system was still more than a year away, along with laptops inside news trucks.

-All TV was still what’s now called “standard definition” (and is unacceptable to most viewers and incompatible with new TVs). I wouldn’t even see a demonstration of HDTV until three years later, while visiting Los Angeles.

-All news was shot on, edited on and played back from tapes.

-Reporters were generally given one minute and forty seconds “on tape” to tell their stories, plus, if it was a live report, about 15 seconds for an introduction and 15 seconds for a live close. “Tape time” is generally closer to one minute now and many stories that would have been live 20 years are are now “look live,” with recorded openings and closings.

-The only cell phones used to cover news were docked permanently inside live trucks. The only texting was from a keyboard terminal at the assignment desk that could send messages directly to pagers.

-If we went a crew outside of the immediate market area, it required a satellite truck to uplink news via a satellite in space in order to cover the story. Today, much distant reporting is done via Internet connection or even cell data.

-I was originally hired to produce the station’s Noon newscast. If I remember correctly, we had to earn about an 8 household rating to win the time slot. Today, an 8 rating will win Prime Time locally.

-The 11:00 news was often dependent on the network’s Prime Time lead-in. In 1996, “ER” would attract 30 million viewers nationally on Thursday nights for new episodes. By comparison, new episodes of the current Prime Time smash, Fox’s “Empire” attracted about 17-18 million viewers nationally.

What hasn’t changed is that in Detroit especially, TV news is highly-competitive – a daily battle for audience and attention in a news town that is diverse and compelling. 20 years later, it’s still a privilege to be a part of it, just from a different vantage point.

Work and Life – Striking a Delicate Balance

Tuesday, May 10th, 2016

9k=In recent days I had the good fortune to be invited to speak at the 2016 Michigan Young Professionals Network Statewide Conference at Soaring Eagle Casino in Mt Pleasant.  The focus of my opening luncheon keynote speech: “Walking the High Wire: Achieving Work/Life Balance on the Road to Success.”  It was at once the toughest presentation I have every prepared while, at the same time, the most enlightening – in particular for me.

As I write this blog, I am flying at approximately 35,000 feet on the way back from visiting friends in the Denver area.  Work/life balance at its best? Maybe.  More possibly it is a long overdue getaway that even now I am “working” during.  As I suggested to the newer professionals in attendance during my speech, I really don’t have it all figured out yet and probably never will.  Rather, it is a continual learning experience encompassing drive and ambition, albeit tempered with compromise, setting boundaries and, ultimately, self preservation.

As important as anything, I have found, is setting an appropriate foundation from which to operate – in business and in life.  I was blessed with a supportive family that taught me the importance of the ‘golden rule’ along with honesty, integrity, humility and a superior work ethic- tenets that have guided me in good times and in bad.  With this foundation, then, can come the ability to summon strength from within that propels you in times of self doubt and external adversity. Loving what you do and doing what you love is also key as is the ability to draw boundaries with others who threaten to compromise your enjoyment of work, family and life.

At the end of my presentation, during Q&A, I was asked an outstanding question by one of the attendees and really made me stop and think: “Looking back, what would you do differently,” the query went.  “Stopping to smell the roses a bit more,” came my reply. In the end, we all do what we have to do – in our jobs, with our families and in our day-today.  Moving forward, while continuing to love my career and the members of my family, I have come to the realization that I also need to enjoy life for me.  Make sure you also do that for yourself, I would suggest, and understand that it is not about being selfish.  It is about being true to one’s self.  After all, you (and I) are important too.

PR Firms: Journalists Are Clients Too

Sunday, May 1st, 2016

UnknownIf you claim to be in the PR business and do media relations, chances are you’re forgetting your most important clients – the journalists you purport to understand and with whom you’re supposed to maintain relationships. That’s what we’re hearing more of these days, anyway.

We believe that at least on the agency side of this business, you have multiple sets of customers that include the clients who pay you and journalists, the clients you also need to serve to be successful. We’ll leave other roles out of this, as we see how those can so often boil down to “protect the boss to protect your job.” But here, we have learned that on the agency side, it is incumbent upon us to balance the communications needs of our clients with a fast-changing media environment, in order serve the needs of both and achieve a successful outcome for all.

While we must always in the best interest of our paying clients, it has become more imperative than ever to understand and act appropriately based on what’s happening inside continually shrinking and changing news organizations and among their audiences. We must not overload them with pitches that we know won’t fit. We must empathize with what is expected of them on a daily basis in a multi-platform environment. We must listen when they instruct us as to what interests them and fits their strategy to win audience and what doesn’t. We must work within their deadlines and criteria. We must do legwork when it would be helpful to them, especially when they don’t have time and resources and we do. We must respond when asked. If we haven’t worked with an individual journalist before, we must ask them the right questions in an effort to meet their needs. We aren’t gatekeepers, we are conduits and connectors. In other words, it should be like any other sound customer service relationship.

We have a saying in our office that “no one client is more important than our media relationships.” From what we hear in the marketplace, that is a different approach. But from what we hear inside newsrooms, it is appreciated and pays off for us in ways that spreadsheets could never calculate.

We operate in an era when anyone can get a message out to an audience. Essentially, anyone can be a publicist. But the traditional media still, more often that not, holds its rightful place. As the ranks of journalists sadly continue to thin, understanding how they have to work and treating that with the highest level of respect will allow them to be customers we will have the privilege to serve into the future.