Archive for the ‘Busines’ Category

All I Want For Christmas Is More Clients (Friends) Like This

Wednesday, December 21st, 2016

10bbafbf53a71d06491c64c34de0caf5-1There may be times throughout the year that Matt and I spend a little too much time pontificating on what should be happening in the world of business and communications as opposed to donating more space and thoughts to people and best practices we should be celebrating.  I know we strive to provide a healthy balance. Consider this is one of those times.

Without getting too sentimental, year-end is for many a time of reflection with a scrutinizing look back and a hopeful look ahead.  It is also a time to appreciate stations in life and work and people who have been instrumental in getting you there. Today restored my faith in the latter. A client with whom our firm has enjoyed a mutually beneficial 20-years of collaborations today informed me that they were amenable to flexibility on a project budget gone astray; in other words, they expressed a willingness to pay for costs incurred over and above a previously agreed upon budget.  There were a range of factors at work here. They could have said no but after thoughtful discussion, they didn’t.

A year ago, that same client, after a once again transparent and honest dialogue, allowed our firm to begin working simultaneously with one of their competitors. It is unheard of in our industry.  It was as selfless an act on their part that I have ever experienced in my 30+ years in business (with today coming a close second).  It also came at a dark time in my personal life that this client talked me through over dinner.   I am not too “manly” to admit that I was literally moved to tears. This is not just a valued client.  This is a friend.

They say relationships are all-important and they are.  But, as Matt and I discussed today’s events, he suggested it was also something more – a client who operates in-step with our values; one who lives and breathes integrity and mutual respect with its clients, its business partners and its employees.  Such a tone is set at the top and that dynamic is definitely in play here.  It is a modus operandi all too rare but one to be emulated, celebrated and inspired by.  Perhaps a New Year’s resolution for those not already there.

 

 

’16 to Mark Tenure of 10 Years

Saturday, January 2nd, 2016

Screen Shot 2016-01-02 at 4.17.41 PMWhen the lights go on in our offices along Northwestern Highway in Farmington Hills on Monday morning, Tanner Friedman will be moving into its 10th year of existence. An unheard of milestone for a Metro Detroit business? No. An important reminder for our agency, clients, collaborators and friends that we have persevered and succeeded? Absolutely. And we could not have done it without each and every one of them.

Looking back, the uninitiated might consider leaving full-time, partner-level jobs behind in January of 2007 foolhardy if not downright foolish. Then again, the economic depression to come was still a year away and Matt and I had firmly decided on our desire to start a business, culture and environment from scratch that we believed in, could build upon and could stand behind.  We’ve never looked back nor taken a step back.

From the beginning we sought to be among the respected PR firms in Michigan. We continue to strive toward that everyday. Those are not words but, rather, a mission. And the recipe is very simple: treat people the right way - with honesty and integrity – no matter who they are. That means empowering and mentoring colleagues; providing the media with respect for the in-basket; and delivering true and sustained value and counsel to our clients.  Demanding is fine, we like to say, but mutual respect is demanded – of our partners and ourselves.

And those we want to work with and for get that.  Some clients have not and are no longer with us.  Most, on the other hand, have been with us from the beginning. And for that we are grateful.  As important are our people. In nine years we are proud of low turnover mostly borne of love (three have left to be with significant others in other cities).  We want Tanner Friedman to be the place not for a job, but for a rewarding career. Our staff is the best and we are proud of each and every one of them.

So, here’s to the next decade. May the years continue to be as successful and fulfilling for you as they have been for us.  Running a business is never easy. Nor is staying nimble and ever adaptive to evolving market conditions and industry dynamics. We will continue to learn and teach, adjust and move forward. We wouldn’t have it any other way.

 

The 12 Days of Business: Holiday Hopes for 2016

Wednesday, December 16th, 2015

partridge_in_a_pear_tree_s1With apologies to those who observe Hanukkah, Kwanzaa or variations, a few hopes for the holiday season and beyond – for business and life – to the tune of a Christmas classic:

 

On the first day of Business

I’d really like to see

a fulfilling year for you and me

 

On the second day of Business

I’d really like to see

2 way communication valued

and a fulfilling year for you and me

 

On the third day of Business

I’d really like to see

3 weeks vacation aimed for

2 way communication valued

and a fulfilling year for you and me

 

On the fourth day of Business

I’d really like to see

4 sight and vision prevailing

3 weeks vacation aimed for

2 way communication valued

and a fulfilling year for you and me

 

On the fifth day of Business

I’d really like to see

5 year plans considered

4 sight and vision prevailing

3 weeks vacation aimed for

2 way communication valued

and a fulfilling year for you and me

 

On the sixth day of Business

I’d really like to see

6 pence and more to charity

5 year plans considered

4 sight and vision prevailing

3 weeks vacation aimed for

2 way communication valued

and a fulfilling year for you and me

 

On the seventh day of Business

I’d really like to see

7 year itches examined

6 pence and more to charity

5 year plans considered

4 sight and vision prevailing

3 weeks vacation aimed for

2 way communication valued

and a fulfilling year for you and me

 

On the eight day of Business

I’d really like to see

Figure 8s around competitors

7 year itches examined

6 pence and more to charity

5 year plans considered

4 sight and vision prevailing

3 weeks vacation aimed for

2 way communication valued

and a fulfilling year for you and me

 

On the ninth day of Business

I’d really like to see

Nein (No) not in our lexicon

Figure 8s around competitors

7 year itches examined

6 pence and more for charity

5 year plans considered

4 sight and vision prevailing

3 weeks vacation aimed for

2 way communication valued

and a fulfilling year for you and me

 

On the tenth day of Business

I’d really like to see

Ten commandment tenets respected

Nein (No) not in our lexicon

Figure 8s around competitors

7 year itches examined

6 pence and more for charity

5 year plans considered

4 sight and vision prevailing

3 weeks vacation aimed for

2 way communication valued

and a fulfilling year for you and me

 

On the eleventh day of Business

I’d really like to see

11 and louder mindshare

10 commandment tenets respected

Nein (No) not in our lexicon

Figure 8s around competitors

7 year itches examined

6 pence and more for charity

5 year plans considered

4 sight and vision prevailing

3 weeks vacation aimed for

2 way communication valued

and a fulfilling year for you and me

 

On the twelfth day of Business

I’d really like to see

12 months of health and prosperity

11 and louder mindshare

10 commandment tenets respected

Nein (No) not in our lexicon

Figure 8s around competitors

7 year itches examined

6 pence and more for charity

5 year plans considered

4 sight and vision prevailing

3 weeks vacation aimed for

2 way communication valued…

…and a fulfilling year for you and me.