Archive for the ‘media’ Category

Listen To Your PR Counsel When They Tell You That You Don’t Have News

Tuesday, July 22nd, 2014

UnknownThe client didn’t just think she might have a news story, she insisted that she had one. She was wrong.

In the first meeting, I offered simple counsel that while her event was a terrific private fundraiser for her charity, it just wasn’t news. When she brought it up in a second meeting, I let her know that when I was a news producer, I would have never assigned a TV crew to cover this event and, in all of my years in PR, I have never asked for or received coverage of an event like this. When I was out of town, she asked one of my colleagues to invite TV stations to her event. When my colleague counseled otherwise, the client told her to “shut up.” That was the beginning of the end of the relationship.

There is no reason for us to counsel a client advising that what they think is news just isn’t news other than the best interest of the client. We get paid for our time, so it certainly could not logically be argued that we somehow profit from not pitching a story idea to media, which takes less time than pitching would. It could not be argued that we’re passive if we recommend an idea not be pitched, when we are working in the midst of an proactive communications plan that we developed.

If we’re hired to help an organization build its reputation with audiences, we would harm its reputation with journalists if we agree to pitch something that we know would immediately result in a “no.” That puts at risk future potential coverage when the organization has some real news or perspective on news to share.

We understand that some firms simply tell clients what they want to hear. We also know that some firms pitch to media everything clients want, throwing it up on the wall to see what sticks. If you want a firm that does those things, hire one, even though it won’t mean long-term success. Otherwise, listen to your counsel when they say “that’s not a news story.” The only incentive for providing that advice is helping you.

Do Your Facebook Posts Generate Interest or Resentment?

Sunday, June 29th, 2014

UnknownSocial media is often defined as, “People having 2-way conversations online.” Yet, more and more it would appear, platforms such as Facebook are being utilized for autonomous communiqués – to the disappointment, even resentment, of other users, friends and followers.  A longtime friend of mine recently posted of being tired of incessantly positive posts portraying perpetually ‘sunny skies’ and eternally wonderful lives.  A recent academic report shows she is not alone.

Earlier this year, Reuters reported on a study by two German universities that found that, “Witnessing friend’s vacations, love lives and work successes on Facebook can cause envy and trigger feelings of misery and loneliness.” The findings noted rampant envy on Facebook, which at over one billion users is the world’s largest social medium and produces an unprecedented platform for social comparison.

The researchers, from Humboldt University and Darmstadt’s Technical University, found one in three individuals felt worse and more dissatisfied with their lives after visiting the Facebook with vacation photos the biggest trigger of resentment.  Social interaction was the second most common cause of envy including how many birthday greetings they received or how many ‘likes’ were garnered for posts of all types – a dynamic no doubt exacerbated by the fact that, post IPO, Facebook no longer sends out all posts to all friends.

So why do we post what we post? Well, social media obviously means different things for different people. For some, it is an online life scrapbook.  For others, it is a means by which to communicate business and personal trials and triumphs to friends and family on a widespread basis. What should we be posting?  That is perhaps the toughest question of all as it depends on the desired end result.  If you are posting for yourself, post whatever you want.  However, if you want your thoughts and news to be noticed and appreciated by others, what you post should provide some type of value.  “TGIF” and “Oh no, it’s another Monday” are the antithesis of this. Best rule of thumb: Be positive but, more importantly, be genuine and yourself.

 

 

What Changed At ABC News? Nothing.

Wednesday, June 25th, 2014

imagesIt used to be a change of anchors for a network news broadcast would have adults buzzing nationwide. This anchor change, though, probably wasn’t even the biggest TV story of the day. The U.S. Supreme Court’s Aereo decision trumped the announcement that David Muir would succeed Diane Sawyer as the anchor of ABC’s World News Tonight.

This move is being viewed as a “change” but that is the case only on the surface. Unless ABC executives are saving part of their announcement, it’s just more of the “same old, same old” for network news.

The way consumers get information has changed dramatically in the past 20 years. But take a look at the network evening newscast. It’s pretty much the same. Starting in the Fall, three white men will sit behind anchor desks in New York and present a newscast that looks very much like 1994 television. They are all managing editors of the newscasts, following a tradition when anchors were selected by journalistic chops as much or more than presentation ability, meaning they are given editorial control. And perhaps most significantly, the newscasts will air, in most markets, at 6:30 p.m., the same time selected for Cronkite, Reasoner and Huntley/Brinkley, generations ago.

Seven years ago, I wrote this about the opportunity CBS had in front of it when it made changes to its Evening News. CBS squandered that opportunity. ABC apparently will too. Here are some thoughts on what ABC could be doing to truly change its evening news:

-Keep it apolitical – The network evening news could be a bastion of impartiality and credibility sorely lacking on national TV. With George Stephanopolous, a former political strategist, spokesperson and analyst, getting an increased role, ABC has put their potentially best point of difference at risk.

-Use the medium – With HDTV, television has great storytelling capacity. As a counter to the talking heads of cable, network news is a place to “show and tell” the biggest stories with video, sound and reality. Too often, though, viewers see the anchor and the set. Instead, show the stories that TV does best, taking the audience where it couldn’t go otherwise plus stories that haven’t yet appeared on other platforms.

-Use new media – All elements of the network broadcast should be easily found online immediately after the broadcast. Fans of “straight news” could get the show rundown texted to them to insure they don’t miss stories of interest. Where is evidence of any of that thinking?

-Change the time – At least one network needs to be bold and get closer to or in Prime Time with news. Take a look at the roads near where you live at 6:30 p.m. Packed? Those are missed opportunities for network news.

The networks have invested in change for their morning broadcasts. Unfortunately for fans of news, those changes have meant more celebrities, more crime stories and more anchors learning to cook. But the evening is ripe for change and a new 40 year-old anchorman isn’t enough to make a dent.

The Most Overused Word In PR

Tuesday, June 10th, 2014

excited-fifties-womanSometimes, I feel sorry for journalists who have to wade through the PR garbage that infests their inboxes. In PR, we could really make it easy for them by cutting the cliches. Here’s a place to start.

Based on what I see, the most overused word in PR is, in its various forms, “exciting.” Companies are excited to announce something. The announcement is exciting. How exciting? The lead quote from the CEO talks about how excited the company is to be making the announcement.

Please, fellow PR types, let’s contain our excitement for exciting. Do we really expect journalists to fall for this? How about just letting them know what the news is? If you’re announcing something new, explain what it is, how it’s new and why the company thinks it’s important. Use the press release or the pitch as an opportunity to explain what’s in it for the journalist and the audience, not as a way to make your client feel good about its purported story.

I can tell you first hand, that I have edited “excited” and “exciting” out of many press releases and never has that hurt the chances of an announcement becoming news. In fact, it helps if you take out those words and replace them with language that actually explains newsworthiness, surrounded by facts. We really can all do better.

As for executive quotes, if you make them quotable (like quotes you actually see in news stories), they might actually get used in stories by journalists who are busier than ever. But if you just write “We’re excited to announce…” or “This is an exciting day for us because…” the quote will never make it into a bona fide news outlet.

The next time you think about using those words, think about true excitement. As a sports fan, a play like the end of the 2013 Auburn-Alabama football game comes to mind. That was exciting and, emotionally, it couldn’t be further away from the announcement of a new 500 square feet of office space.

You Don’t Schmooze, You Lose

Sunday, June 1st, 2014

Screen Shot 2014-06-01 at 4.17.04 PMIt’s described by some as a “schmooze fest” but, in reality, the Detroit Chamber’s Mackinac Policy Conference is so much more – an annual rite of May that brings the state’s best and brightest together for discussion, contemplation and tangible action.

Between Matt and myself, we have collectively attended something in the neighborhood of thirty “Mackinacs”; this year as in the past three years, representing the Chamber in event planning and execution, in particular with regard to working with scores of media that cover the conference from across the state and the country. We worked closely with Chamber communications and marketing pros Jim Martinez and Megan Spanitz in the months and weeks leading up to the event through this past Friday’s conclusion.

2014 on the island also marked the monumental announcement, via a press conference that we helped engineer, of the White House awarding a portion of $1.2 billion in federal funding to Advance Michigan’s Investing in Manufacturing Communities Program (IMCP).  This represented the hard work of leaders from the state, including the Governor and MEDC, and those of 13 collaborating counties. The event, held on the porch of the Grand Hotel, featured Bryce Kelley of Wayne County EDGE, Wayne County Executive Bob Ficano, Congressman John Dingell, Senator Debbie Stabenow and others and will be a game changer in the promotion and support of the auto and manufacturing industries in our state. Tanner Friedman client WIN (Workforce Intelligence Network) spearheaded the initiative led by Lisa Katz, WIN Executive Director.

And, what would the Mackinac Conference be without a meaningful collaboration between GalaxE.Solutions and Goodwill Industries of Detroit? In recent years, our two clients have joined forces to promote and celebrate living and working in the city through the “Outsource Detroit” and “Love, Detroit!” campaigns. This year, camouflage  t-shirts sporting the “Operation Good Jobs” project raised awareness of the need for vital funding for Goodwill programs to help military veterans and their families. Watch the video debuted at the event here.

Mackinac is about clinking wine glasses and slapping backs but that’s a small part of the proceedings.  Dig a little deeper and you’ll see the all-important building of relationships, collaboration and, quite often, consensus around solutions to key issues and challenges affecting our state.  It may take a long time to get there but things do get done.  And when that happens, you’ve really arrived.

(Don’t) Like a Broken Record Player

Sunday, May 4th, 2014

6d82a57b6268a57a4b46d6ece3ea7f3dToday, I am in the market for a new turntable.  And depending on how important music is to you, it may well have been awhile since you heard someone say that. Last weekend, the record player on my Detrola entertainment system, stopped working, much to the dismay of my euchre-playing friends. While typically used for its radio, the wood-laden piece can also play vinyl at 45, 33 1/3 and even 78 rpm. I miss it already.

I grew up with records.  And as I recount in by book “No Static at All,” there was nothing quite like the experience of jumping on the Purple bus line of the Champaign-Urbana Mass Transit District and heading to Campustown and Record Service to purchase a new album.  The very name, album, was quite apropos as, from cover art to interior band photos and typically extensive liner notes and lyrics, it was, quite literally, a visual and informational experience – a time capsule glimpse into the inspiration and impetus for who and what made this grouping of songs happen.  The record inside this coffee table book-sized casing, moreover, was also aptly named; it was as much a recording of sound as it was an historical record of what had occurred leading up to and inside of the studio.

The album-buying and listening experience is one I’ve started to gravitate back toward and I know I’m not alone.  My controller’s son, in fact, a 19-year old college student, is in the process of purchasing the Beatles catalogue on vinyl.  He gets it. Leafing through the record bins, for example those at UHF Music in Royal Oak or Found Sound in Ferndale, for long lost gems is once again a favorite albeit too-seldom indulged enjoyment.  Yet, I’m determined to replace at least a small fraction of my at one time several thousand record collection, at some point or another given away in favor of CDs and MP3s.

LPs by their very “unportability” also offer a unique aural experience. Where today we listen to music most often on the run, the album listening experience was ideal for comfortable chair and headphones, focused entirely on the music and where it could take us.  This was also why audio quality was so much important then. Modern technology has made the music more accessible, yet, this same technology, with its compression limitations, has made the music less listenable.

It is why Hall of Fame artist Neil Young has unveiled PonoMusic, a player and service, which promises “lossless” audio files and “ultra-high resolution” aimed at bringing higher quality music back to the masses. Pono promises 192 kHz and 24-bit sound, as opposed to 44.1 Khz and up to 4 bit sound typically offered by traditional MP3s.  The higher the bit rate, the closer to the recreation of the quality of the original recording.

Pono (which translates in “righteous” in Young’s beloved Hawaiian), could be the audio answer for the car and iPhone but I will continue my quest for the appropriate big disk player and a different kind of music enjoyment. History can repeat itself.  Sometimes that’s a good thing.

 

PR Plans Must Reflect Blurred Media Lines

Wednesday, March 26th, 2014

mobile_news_02Not too long ago, media relations components of PR plans typically had sections that read “print,” “trade,” “radio” and “TV.” They really shouldn’t anymore.

The always-fascinating 2014 State of the News Media report from the Pew Research Center is out and this year’s takeaways for the PR side of the media business demonstrate the continuation of trends we have talked about for the last several years. If they haven’t already, they need to start impacting the way every PR professional and every client thinks about “placements” and how its audiences consume news.

The study shows 82 percent of news consumers get news, at one time or another, on a desktop or laptop computer. 54 percent of them get news on their mobile devices. That’s more than half of news consumers, up from zero not too many years ago. 53 percent of smart phone users watch news video on their phones, while only 36 percent have shot video. That means that market for news video consumption, whether from a “newspaper” or “TV station” or even “radio station” is larger than the market for using the video function on phones.

The bottom line is that consumers want news when they want it on whatever type of device they’re using at that time. PR pros have to stop thinking in terms of the old “print” and “broadcast” and start considering if they have the right relationships and knowledge to get news into the hands of clients’ target audiences, through whatever news platforms are necessary. Clients also need to continue evolving their thinking. The “print clip” is no longer the brass ring. It’s about simply about reaching the audience (never mind that online coverage is easy to share via email, web and social media, extending its reach and life span).

Here’s a nugget that provides a reality check to those in PR and in news, who are obsessed with who breaks and announces what on Twitter. Only 8 percent of news consumers say they get news on Twitter. Think about that the next time it seems “everyone” is on any one branded platform.

Media Maintains Focus on Malaysia Flight Mystery

Sunday, March 16th, 2014

Screen Shot 2014-03-16 at 11.53.44 AMAs investigators move through day nine in the search for missing Malaysia Airlines Flight 370, media coverage and speculation contained therein also continues at a feverish pace.  Is it too much? Is it at all inappropriate? Or, is it an important exercise in the quest for the truth and the fate of the 239 passengers on board? I would argue it is all of the above.

CNN and Fox News, in particular have been focusing the majority of their coverage on the mystery virtually around the clock – and it has often been riveting.  With a story that is baffling the aviation and national security agencies, let alone the world, it is difficult for many of us to look away. The theories are numerous and new information is trickling in almost continuously. Like the O.J. trial and 9-11, no one has seen anything like it.  We want to know more; we want to try to understand and solve the for now unsolvable.

Could a Boeing 777 be landed in a remote place?  What could a rapid descent or ascent portend? CNN continues to take us into a flight simulator to give us a glimpse and a sense. Former pilots, ambassadors, security analysts and aviation experts and reporters are all being trotted out to give their take, the New York Times largely among them.  It can make your head spin yet, as one talking head opined: In a case like this sometimes you need to throw a lot of possibilities out there as something is bound to eventually stick.

Yet, in theorizing what’s what, I feel greater caution should be exercised when it comes to pointing a finger at the flight crew, despite the fact that communications systems appear to have been deliberately turned off and evasive action taken. For now, none of us knows for sure what happened and, importantly, whether those initiatives were undertaken under duress.  The apparently liberal modus operandi of one of the crew members when it came to guests in the cockpit and the home flight simulator of another should not be fodder for indictment.

Yet, overall and as always in such a story of international importance and human interest, the national news media is at its finest.  In this case, holding a country to task for not being forthcoming, transparent or expedient in its efforts while continuing to report on what might have happened in order to figure out what ultimately did.

“The Best Weatherman In The Country” To Leave TV News

Thursday, January 30th, 2014

UnknownAbout 15 years ago, when in Atlanta for a long weekend, I stopped by the first TV station that paid me to write and produce news – WSB-TV – for a tour of its new building. While seeing the state-of-the-art broadcast facility first-hand, I was introduced to the station’s news director, who had been hired since I left. When he found out I lived and worked in the Detroit area, he said “Detroit. The home of The Best Weatherman in The Country, Chuck Gaidica.”

In the years since I worked with Chuck at WDIV-TV in Detroit, I heard that title associated with him on more than just that one occasion. And every time I did, I flashed back to a moment in the WDIV newsroom in February 1998. Detroit was expected to get some snowfall one winter’s night. The news director, wanting big ratings in a “sweeps” period, demanded that I make snow the lead story at 6:00 and hype “a major storm” on the way. When Chuck came into the newsroom that afternoon, he made the producers’ desks his first stop (unlike most weather casters, he wanted to actually talk about a shared vision for his role in the newscast, not just how much time he was being given). I asked him if he’d consider what was coming “a major storm.” He looked aghast. He let me know he was only expecting a small amount of snow. When I shared the boss’ plan with him, he was not happy. We agreed, integrity and facts should come first, but I was under strict orders. After we talked, he went to see the news director and when he got back to my desk, he let me know the good news – I was going to have to find a new lead story.

So it should be no surprise that Chuck’s job meant more than just getting to be on TV. But, he did that part exceptionally well, making talking for 4 minutes in front of a green screen with no script or Telepromter then making smart smalltalk with the anchors look easy (it’s not). On screen he’s charismatic, clever and compelling. He is in real life too.

Today’s news that Chuck is leaving his TV weather job in August to join a church as a minister is the fulfillment of a dream for him over the last few years. Even though he has been in the Detroit market since the early ’80s, he’s only 55 (yes, he was that talented in his 20s). He’ll still appear on WDIV on their highly-rated specials, presumably like the Downtown Fireworks and the Thanksgiving Parade.

The first generation of TV legends got to finish their time on TV and then ease into retirement. But that’s not happening as often for this second generation. So many of them are leaving because their contracts aren’t being renewed or management “asks” them to retire. For The Best Weatherman in The Country, it’s a career change sending him off the set, on his own terms, and well-deserved.

Dispute Reveals Storm Clouds For TV

Thursday, January 23rd, 2014

Storm_cloudsRight now, because of a dispute about fees, one of the original stalwarts and selling points of “pay TV” is not on TV for customers of DirecTV. It’s symbolic of a fight for relevance by some traditional media outlets, even those just 30 years old.

The Weather Channel was a novel concept for much of its existence, providing a weather forecast for the nation and for your area, 24 hours a day. But, today, it is fighting for its existence, at least on DirecTV. Its PR position is that it’s a service essential to safety. The Channel went so far as to produce its own attempt at “viral video” to spread its message, using a tried-and-true tactic of putting a nonprofit group out in front. But, like too much “campaign communication” it is hyperbolic and struggles to be credible. You can watch it here, before weeping for the PR profession.

There’s no question that weather is important in today’s media environment. Just look at any social media news feed and you’ll see that first-hand. But how important is The Weather Channel? I asked DirecTV customers, in the coveted 25-54 demographic, many of whom grew up with cable TV, and asked them if they miss the Channel and why or why not. Here are representative responses:

-”I love and use their app several times a day but I don’t remember the last time I turned on the channel.”
-”I would miss the channel if I could rely on them to be doing weather anytime I turned them on.”
-”I usually watch local weather news or check my weather app.”
-”5 years ago, I would have been upset…”
-”I have never once flipped to The Weather Channel.”
-”Actually had no idea it was gone.”
-”I don’t miss TWC. For weather info, I go to the weather apps on my phone and broadcast weather casters.”
-”I didn’t even realize I didn’t have The Weather Channel.”
-”My trusty Weather Channel app will detect my GPS location and give me current conditions and the forecast for that spot right on my screen.”
-”I just get the local forecast from local TV stations or go to weather.com.”

Based on this unscientific sampling, which confirmed my guesses, TV, especially national TV, is a much less preferable form of weather information than it used to be. DirecTV knows this and The Weather Channel probably does too. Of course, they can bring in much, much more revenue by selling national TV commercials than they can from any space on their app or website. Much like newspapers, their customers prefer new platforms while their business model dictates they cling as long as possible to the original platform.

As communicators, we need to understand how the changes in media consumption affect both how consumers want information and the way the media business works. This is yet another example of the profound changes occurring before our eyes.