We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

From The Experts: Here Are The Podcast Trends You Need To Know

To look back on the biggest week of the year in what may be the fastest-evolving form of media, we’re letting you into our network. Those most in the know in podcasting were at the Podcast Movement conference in Denver last week, including three companies where we have relationships, including a media research firm, a … Continued

New Beatles Music Through A.I.? That’s A-OK.

There is perhaps no hotter topic spanning communications or science than A.I., with views as far-ranging as the applications it can put toward. As the debate continues as to its merits and pitfalls, A.I. does have its place in aiding and augmenting human capabilities. Where it often falls down is in trying to entirely replace, … Continued

If Twitter Goes, So Will Part of PR

If you’ve been doing PR a certain way for the past 14 years or so, the potential (likely?) demise of Twitter is going to make your job harder, at least in the short term. That’s a shame. Sure, those of us who have been active on the platform have had our ups and downs. Just … Continued

Here’s Why If Your Eyes Aren’t On Axios, They Should Be

There’s one thing about the media business that has been true since 1898. The Cox family knows how to make money in it. It started when James Cox bought the Dayton Evening News (later the Daily News) and grew an empire. At one time, the privately-owned company owned 17 daily newspapers. Along the way came … Continued

Podcast Power: Time to Move from Concept to C-Suite

As we continue to work and live through self-isolation, technology becomes more and more prevalent in allowing us to stay connected. Resource-providing live webinars and town halls continue to rule this day yet new research shows that more are looking to increasingly popular podcasts to communicate news and perspectives, through platforms that allow for listening … Continued