If Pink Floyd gets its way, you won’t be downloading single songs from the group’s catalog much longer. The longtime British band won a High Court ruling this week against record company EMI regarding online sales of the group’s music. Floyd wants its listeners to consume its works as originally intended—in the context of a complete album.

In a career spanning more than 40 years, Pink Floyd has released very few singles, most notably 1973’s “Money” from the classic Dark Side of the Moon and “Another Brick in the Wall” from 1982’s The Wall.  To be sure, the majority of Floyd’s works, from Animals to Wish You Were Here to A Momentary Lapse of Reason are, for all intents and purposes, concept records. As such, its not hard to understand the band’s wanting listeners  to hear all songs in their proper respective context.

According to published reports, EMI plans to fight the ruling indicating their contention that the term “record” in their contract with the band constitutes a “physical thing” (ala a record album or CD) and does not apply to online distribution.  I find EMI’s line of thinking ludicrous and as disrespectful to the integrity of the artists’ work (physical, digital or otherwise) as those illegal downloaders they and other record companies spend so much time and money fighting each year.

As to who is right and who is wrong? I would suggest sitting down in a comfortable chair in a room with soft lighting, throwing on a pair of headphones, closing your eyes and listening to Dark Side from beginning to end.  The answer will soon make itself apparent—in stereo.

George Carlin must be turning over in his grave.

Years ago, Carlin lampooned the FCC for the “Seven Dirty Words” in what became a classic comedy bit. Apparently not to be outdone, the CEO of the Tribune Company, Randy Michaels today issued a memo that has certainly made the rounds on the Web – an edict of 119 words he has proclaimed are now banned from the airwaves of the company’s flagship WGN-AM in Chicago.

I have to give Michaels credit for identifying most of the top cliches that clutter too many broadcast newscasts and have helped to disconnect them from audiences. The list alone would have been enough to generate productive conversation in the newsroom. I commend anyone for trying to rid broadcasts of “news speak.” I was taught to write news copy “like people talk” but too often it’s written “like newscasters talk” and that simply violates the fundamentals of good communication. I also believe the use of jargon is one of the reasons why TV (and even radio) newscasts too often sound like parodies of themselves.

But, as a leader of people in a workplace, I find the details of Michaels’ directive to be abhorrent. It shows a lack of respect for the professionals who work difficult hours for modest salaries in his operation. Colleagues could and should mentor each other and help each other communicate more effectively. But they should not policing each other, which will only worsen morale inside a workplace that is probably already decimated but cuts.

There’s no question that news needs to change to meet the needs and expectations of its customers. Cleaning up copy is one place to start. But, old habits die hard – it takes time to evolve. And one thing is for sure – management by memo can’t replace real, positive leadership.

Over the weekend, I had the privilege of taking part in a panel discussion at my alma mater, the S.I. Newhouse School of Public Communications at Syracuse University. Several of us, from around the country, tackled challenging questions about the future of media. At the end of the three hour forum, there seemed to be unity on three points:

-The content the audience likes best will win
-Media will continue to change, significantly, in the coming years
-It’s impossible to predict the future because what seems like the future today won’t be tomorrow

I believe that social media platforms provide an opportunity to traditional media outlets to play to their strengths and recapture some of what made them great. Via blogs and networking sites, two-way communication enables local outlets, in particular, to create personal connections with their audiences. Just like radio stations such as CKLW in Detroit 1960s and 1970s led listeners to call them with news tips, local outlets today can generate those types of touchpoints via Twitter. Just like FM stations, like WRIF in Detroit in the 70s and 80s, motivated thousands of listeners to essentially deface their second most expensive assets – by placing bumper stickers on their cars – Facebook can allow listeners and viewers to declare themselves as “fans.” But none of that is possible without local personalities engaging audiences.

Others on the panels brought up important points, such as:

-Facebook risks losing audience because “Farmville” updates and the like cause clutter and interrupt the experience users are seeking. It’s important for pros to keep their eyes open for “The Next Facebook.”
-Other national brands could harness the power of local radio, and share costs with station owners, following the lead of Disney and ESPN
-Radio stations are still profitable. But, they have cut local programming (often to the bone) to maintain the margins owners have enjoyed in the past as well as pay the debt incurred during the buying binges of the 1990s and 2000s
-Newspapers have seen their audiences go to their Web sites, but risk losing them because, through cost-cutting, many have skimped on multimedia content, something today’s consumer craves

These professional discussions are helpful to those who attend and those who participate because every time they take place, they are merely snapshots. Reconvene this group in 90 days, you’ll hear something different. That’s the world of communications we live in today and that’s why we strive to stay ahead of the trends.

Leave it to Peter Gabriel to record the prototypical cover record in a totally atypical way. 

After all, as it has been some 20 years since he released a full-length solo album, and eight since a CD of any type, you might think he’d want to get some new stuff out there. Then again, that’s not totally fair. Gabriel has actually been quite prolific when it comes to recording new material for movie soundtracks, including the entire musical score for 2002’s often overlooked “Rabbit-Proof Fence” and, more recently, the song “Down to Earth” from Disney Pixar’s “WALL-E.”

For his just released “Scratch My Back,” Gabriel conceptualized a unique musical “give and take” where he would re-record particular artists’ song for this album and they, in turn, would record one of his compositions for  a companion “I’ll Scratch Yours” CD.  ”Scratch” is also quite interesting in that it includes covers of only two hits (David Bowie’s “Heroes” and Paul Simon’s “Boy in the Bubble”) with the rest less known cuts from from both well-known and indie artists.  Their efforts, it now appears, will not come in the form of a Gabriel cover CD but, rather, a series of monthly iTunes releases, including Simon’s take on “Biko.”

Add the fact that Gabriel eschews guitar and drums on this new record and it is clear that while ”Scratch My Back” may not be wholly original music, the concept, execution and artist embody originality at its finest and are generating “buzz” not typically realized for an entire body of work in these days of single digital downloads.

And so Dick Purtan does it again. At a time when many consider radio the proverbial “step child” to  other major media, he goes out and raises more than $2 million during his annual radiothon for the Salvation Army—his last before officially retiring March 26th.  

Though the dollars raised are staggering—record breaking and virtually unheard of for a local radio broadcast of this type—and ensure help to the needy of Metro Detroit, the radiothon was also symbolic and important in many other ways. If you listened to the broadcast (or watched a portion of it live as Matt Friedman had the good fortune to do), you witnessed firsthand the love and admiration this community has for Dick Purtan as well as how much he cares about Metro Detroit and those that live here. He has been a part of the very fabric of our lives for decades; an entertainer, a role model, a philanthropic leader, a neighbor and friend.

The success of the radiothon and its talented and gentlemanly leader also underscores the live, local, community-focused power of radio—in particular when helmed by a larger than life personality. When we wake up in the morning and start our day, Dick Purtan and his “people” have been there for us.  In our homes, our cars, at work he has consistently made us laugh, cry, think via the most intimate of mediums.

We won’t forget his work and hope terrestrial radio’s decision makers won’t either. The future of the medium is in their hands for better or worse and the roadmap for future success should borrow greatly from past history and the vital role genuine, talented, involved, long-standing on-air personalities play in that success.

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A few years ago, I ran into Steve Wilson, the investigative reporter from WXYZ-TV here in Detroit, at a fast casual restaurant at lunchtime. He was holding court with his producers and videographer – a team that was gaining national attention for its superlative work exposing serious questions about how the then-Mayor of Detroit was handling finances. I said “hello” and he said “All you PR guys hate me, right?” I said, “Absolutely not. You’ve been great for business. My kids should send you thank you notes for their holiday presents.”

Wilson’s reporting scared the market into a boom in Media Training services. I conducted more Media Training sessions in the first few years of Wilson’s tenure at WXYZ than in the rest of my career combined. His “gotcha” style prompted many companies to step up their level of preparation. If you were going to talk to Wilson, you had to bring your “A Game.” If you weren’t going to talk to him, you had to be prepared to pay the price.

Today, we learn that Scripps, the owner of WXYZ, won’t renew Wilson’s contract in a cost cutting move. I have long said that Wilson’s contract, perhaps above all others in local TV, paid for itself. Simply put, he brought customers to the product. When his stories led newscasts, it made a measurable positive difference in the station’s ratings.

This is another example of how media companies are trying to cut their way to the future. Take a look at the ratings most nights and you’ll realize it’s not working. Why stay up to watch an 11pm newscast now? You can get the weather forecast and sports scores on your phone, anytime. You can get news headlines online. Without original, enterprise local reporting, how can TV news make any compelling case to attract an audience?

Wilson’s future plans now include an effort to start a nonprofit cooperative to develop investigative reporting. Perhaps that is the future of journalism – mission-driven rather than profit-driven. That’s a fascinating subject we’ll explore more on the Tanner Friedman blog in the future. In the meantime, corrupt politicians and unethical companies are breathing a sigh of relief. Hopefully, it will be temporary.

Not too long ago, the worst national spotlight for a CEO to be put under would have been a grilling by Mike Wallace on “60 Minutes.” That would have been followed closely by some sort of ambush TV encounter in a parking lot. But now, those experiences are about as easy as infomercials compared to what we’ve seen on Capitol Hill.

Now, a CEO and company’s biggest nightmare is played out in front of Congress. In December 2008, the CEOs of US-based automakers appeared in front of the Senate and many PR experts, including us at Tanner Friedman, criticized their performance (for good reason). But, now, after watching Toyota’s CEO, Akido Toyoda, in front of a House Committee this week, it’s clear that appearing on that hot seat constitutes a no win situation.

It doesn’t matter how clearly a company’s message is delivered because it will be drowned out by grandstanding politicians seizing a campaign opportunity. Case in point – this quote from Rep. Marcy Kaptur to Toyoda, “I am not satisfied with your testimony.” How could she be with her desire to seize attention in an election year? How could Toyoda’s messages possibly resonate with Representatives holding up gas pedals as props, trying to outdo each other in a race for airtime?

Of course, Congressional hearings as media spectacles date back to the McCarthy era. But, now, they hold more power than ever with live cable channels, Webcasts and journalist tweets giving unprecedented access and opportunity for political showboating.

Unlike the news media, Congress has subpoena power – you can’t say “no.” So, expect to see more hearing with more CEOs being picked apart, without ever standing a chance. You may critique Toyoda’s performance as you did those of Wagoner, Nardelli and Mulally in 2008. But think about this – what type of preparation could possibly help an executive exit a committee room unscathed?herbal viagra forums Viagra Purchase snorting viagra health
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This week’s Crain’s Detroit Business and reporter Bill Shea examines the retirement of Hall of Fame broadcaster Dick Purtan in the context of a changing radio landscape.  It is exactly this state of the industry that I examine in my just-released, updated book “No Static at All—a behind the scenes journey through radio and pop music,” and I was grateful to Shea for interviewing me for his story.

“No Static” is both a celebration and an examination of Marconi’s little marvel, which, as Shea notes, remains at a crossroads.  How does one replace a legend, Shea asks (and asked me).  The short answer?  It ain’t easy.  Of course, rather than throw up their hands and pace the floor, CBS Radio is sure to insert someone into Purtan’s larger than life chair who is well-known with a proven track-record of success in the morning but who is, perhaps, either sitting on the sidelines or currently working somewhere else. Some possibilities are shared in Bill’s piece.

Is this an end of an era, asks Crain’s?  One could argue that it is based on Purtan’s longevity and roots back to the very beginnings of Top 40. As Neil Young was to grunge music, Purtan is a founding father of personality morning radio. Still, a “next generation” of local AM talent continues to grace the Detroit airwaves, from Paul W. Smith to Ken Calvert to Joe and Roberta and more.

At the same time, I argue in “No Static,” radio has proven itself forever resilient, going back to the days of a young upstart competitor: television.  FM was next followed by MTV (which doesn’t even run music today and no longer calls itself “Music Television”) and satellite radio (which continues to strive towards greater profitability). 

Dick Purtan will be sorely missed but, just as traditional radio continues to take its lumps from competitors and poor business decisions, it also continues to adapt, evolve and prove it is one tough (and important) customer.

And so Tiger Woods will officially “come out” tomorrow morning, live from PGA Headquarters, to appear on camera and, in all probability, publicly apologize for actions that have literally “crumbled an empire,” keeping him in seclusion since Thanksgiving. What about the venue? What will he say? What’s next? We were asked all this and more this morning on WDIV-TV 4’s morning show.

First of all, Woods’ stepping out of the shadows is a step in the right direction. And though he will be reading from a prepared statement, he will not be entirely hiding behind it, as has been the case up to this point. The venue and format also make sense—when you’ve been under fire, you naturally gravitate to friendly turf; limiting media and questions ensures control and decorum.

Some have questioned the timing, insinuating that Woods is out to usurp coverage of Accenture’s (former sponsor) tournament this week. What I think is more telling is the chosen day of the week. In the world of PR, you never hold a press conference on a Friday unless one is  hoping to mitigate coverage over a weekend.

What will be perhaps most interesting tomorrow morning will be how Woods delivers his apology. From a content standpoint he will no doubt admit his failings and, in all likelihood, that he has a problem that he has sought professional treatment for.  Less predictable is how he will look and sound. Will he come across emotional, contrite, believable? These intangibles, as much as the words he utters, will be key to whether his apology resonates or falls flat.

Finally, moving forward, Woods will need to walk the talk and conduct himself with the utmost professionalism both on and off the links. His next big test will be his first tournament back where hecklers, cameras and microphones will be out in full force. Can he deal with it, move on and play the game like he used to?  Only time and his scores will tell.snorting viagra health Viagra Potenzmittel viagra patent levitra
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Just a few weeks ago on this blog, I explained how CNN chose to lead live coverage from Haiti with lengthy “coverage” of their reporter/doctor performing procedures, rather than update its audience on the latest news.

This week, I saw a new example of self-promotion leading a broadcast rather than news. Tuesday morning, ABC’s “Good Morning America” led is broadcast with the story of the capture of the Taliban’s top military commander. That was a story that broke relatively late the night before, was new to the U.S. Eastern Time Zone, and was unquestionably the most significant news story in the world at that moment.

Meanwhile, on NBC, the “Today” show began with 10 minutes of Olympic self-promotion, including anchoring Meredith Viera at a bar with athletes and Matt Lauer literally hugging a gold medalist. Only after those 10 minutes did NBC finally report the Taliban capture story.

So why do the networks put promotion ahead of news reporting? I assumed, based on my experience in TV, that the only explanation has to be ratings. So, I checked some numbers to find out. Tanner Friedman sources in two markets – one major cold weather and one medium warm weather – shared preliminary overnight ratings for this blog. In the major market, “Today” outrated “GMA” by a ratings point and a half in the first quarter hour of Tuesday’s broadcasts. In the medium market, “Today” beat “GMA” by three full ratings points in the same time period. Overall, in the only measurement that counts, viewers in those markets chose NBC’s self-gratification over ABC’s straight news reporting.

Of course, this is unscientific, anecdotal analysis. But it does prove one thing. If a TV show draws an audience, measured by the Nielsen ratings, decision-makers have no reason to change anything. In fact, it’s going to mean more of the same.generic viagra levitra and cialis pills Viagra Alternative can i take viagra
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